I’m Vogue’s Beauty Shopping Expert And This Is What I’m Buying This Amazon Prime Day 2025

K-Beauty label Purito earns its stellar reputation with its SPF formula that is incredibly lightweight, easily absorbed and applied and yet provides high SPF50+ protection. The formula is boosted with skin-nourishing ceramides, and it’s water-resistant, so you get long-lasting coverage.

“Alpha arbutin has long been included in skincare in the East but is now set for global domination with Beauty of Joseon’s Glow Deep Serum leading the charge. Alongside rice bran water, it works to brighten the complexion, tackling pigmentation and leaving skin luminous. Products of this type often feel greasy but this is far from the case in this serum, which is lightweight and can be layered easily under make-up without hindering the latter’s performance.” – Ellie Davis, senior beauty shopping writer

Haruharu’s Wonder black rice eye cream is infused with bakuchiol, which is a natural alternative to retinol. Apply daily for a more radiant look. 

• Why we like it: Boasting four different attachments to cater to different areas of the body, this powerful device from Philips promises 92 per cent hair reduction after just three sessions. Including sizes for everywhere from the jawline and arms to the the upper lip and bikini line, you’ll appreciate the snap on heads and their neat storage case if you favour a full body shave.
• FDA approved: Yes
• Laser type: IPL
• Intensity levels: 5 adjustable settings
• How to use it: Place the device head in full contact with your skin and press the pulse button until light flashes. Philips recommend treating the desired area once every 2 weeks for the first 2 months, after which you only need monthly touch ups to prevent hair regrowth.

• Key ingredients: Vitamin C, niacinamide, salicylic acid, Melasyl™
• Benefits: Brightening, hydrating, refining
• Best for: Hyperpigmentation, dull skin, blemish-prone skin
• How to apply: One full dropper morning and evening
• Size: 30ml

Why we love it: Consider this an upgrade on what was an already excellent formula. Now formulated with an even more potent 4 per cent vitamin C complex, it also includes niacinamide to help improve the evenness of skin tone and salicylic acid to keep pores clear of debris and reduce blemishes. The brand’s signature dark spot eradicator Melasyl™ is also on hand to brighten and prevent dark spots from forming in the first place.

Why we love it: CeraVe’s blemish cleanser contains its signature ceramides, alongside hectorite clay to reduce sebum on the skin, 2 per cent salicylic acid to target dead cells and blackheads, and niacinamide for a healthy skin barrier.

• Best stretch mark cream for affordability
• Why it’s Vogue-approved: Helping to improve the look and feel of both new and existing stretch marks, this affordable body oil is also highly adept at reducing scars, firming sagging skin and improving hydration. An excellent all-rounder.
• Ingredients: Calendula oil, lavender oil, rosemary oil
• Good to know: It helps replenish the skin’s natural oils, so it can also be used on skin exposed to drying elements like wind and sun.

Nuxe’s Huile Prodigieuse in the floral aroma is not just beautifully scented, but the multi-tasking hair, body and face oil will leave your skin and locks feeling silky smooth.

If your skin is looking weary and lacklustre, layers of heavy foundation can often exacerbate the problem and contribute to its dullness. Luckily, that’s where these excellent hybrid products come in, delivering tinted pigments to even out the skin and refresh its appearance, alongside SPF to protect against UV damage and skincare ingredients like hyaluronic acid and aloe vera to soothe and calm. In studies, it’s proven to correct signs of fatigue by 74.5 per cent.

With a creamy formula that glides over skin and a handy blending brush built in to its cap, this concealer is excellent for when you’re on the go.

This is the product that arguably sparked widespread obsession with beautiful brows when Anastasia Soare applied it using her Golden Ratio Eyebrow Shaping method on none other than Kim Kardashian. Though brow trends have changed, it’s one you can lean on time and time again, whether brushed through the hairs for a feathered look or on an angled brush for something more defined.

• Why we love it: The formula has maintained its cult-favourite status since exploding onto TikTok in 2020. Why? Its thin, flexible brush delivers intense volume and length from root to tip.
• Benefits: Creates length and volume without weighing down the lashes.
• Key ingredients: Bamboo extract and fibres
• Who it’s for: Tested by ophthalmologists, the formula is approved for sensitive eyes and contact lens wearers.
• Waterproof: No
• Shades: Black, brown, blue, pink, burgundy

Why we love it:

“Mixed into soups or smoothies Vida Glow’s collagen supplements are an excellent fix for healthier hair, nails and skin. As for how well they actually work? I‘ll let my skin – which has never been smoother – do the talking.” says beauty writer Tracy Achonwa. “This pack contains both a blueberry and flavourless option to suit any appetite. Both are delicious.”

• Best collagen for: skin and anti-ageing
• Type: Powder
• Key ingredients: Bovine collagen peptides – 284g of them – which are easily absorbed by the body.
• What experts say: “Collagen peptides can stimulate the production of hyaluronic acid by dermal fibroblasts, enhancing skin moisture and reducing wrinkle formation. Because it uses collagen peptides, Vital Proteins Collagen is an incredible powerhouse for the skin.”
• Why Vogue loves it: For those frantically googling “which collagen does Jennifer Aniston use?” this is it. Famously endorsed by the Friends alum, the Vital Proteins bumper jar contains more than half a kilo of high-quality type I and III collagen peptides. Plenty here to set you on the path to stronger hair, skin and nails, at a price that almost feels like stealing. The flavourless formula is her ticket to a next-level glow, and she adds it into her morning coffee or smoothie each day. And it really is as easy as that – with a mini scoop that accompanies the tub, it is soluble in both hot and cold liquids, easy to digest and doesn’t taste of anything at all. And if it leads to the skin like Aniston’s… well, add to basket, immediately.
• Vogue-approved review: “I have always been quite sceptical when it comes to beauty supplements – after all, there’s nothing that gives you a glow quite like a healthy diet and decent night’s sleep. However, the data around collagen was compelling, and so earlier this year I finally took the plunge with Vital Proteins’s Collagen Peptides. Coming in a flavourless powder, it’s perfect for adding to my morning coffee, without any gloopiness or weird after-taste. After a few months of use, my skin is definitely smoother and brighter, and a facialist commented on how tight my pores were, which is never a bad thing. Watch this space.” — tested by Shopping editor Joy Montgomery.

• Best for: postpartum hair loss
• Contains: 180 tablets
• Key ingredients: biotin, zinc
• Why it’s Vogue-approved: I have been taking Viviscal’s biotin-based supplement for over a year now, and it has made such a difference in my hair. I went to the hairdresser, who pointed out the growth that has been achieved since I first started taking two of the tablets daily, where my fine hair was thicker, stronger and in better health than the tips. The contrast was extremely noticeable. The formula contains the hair-strengthening nutrient, biotin, with the brand’s proprietary AminoMarC collagen complex as well as iron, silica, vitamin C and millet seed extract. You should start to see the impact in three months.

• Corded: Yes
• Modes: Dry and wet
• Why it’s Vogue-approved: Ease and efficiency are all we ask of our hair tools. Shark’s hot brush shaves precious minutes off of our hairdressing time in the morning rush, drying and styling at the same time to grant an effortless blowout. It doubles up as both a hair dryer and straightener, with volumising, smoothing and polishing effects.

The tool to try for curls that stay put without dropping. Its narrow 14mm barrel ensures curls remain tight with maximum definition. Great for adding detail to naturally curly tresses. “Those with thick or afro-textured hair will love this curling wand,” says beauty writer Tracy Achonwa. “Its width is perfect for achieving defined curls from the roots on both long and shorter type four hair, and by adjusting your technique, you can make the curls as tight or wavy as you wish. What’s more, its smooth barrel adds a lustrous shine to your hair, sealing the cuticle for the glossiest curls.”

Key Specs:

• Barrel type: cuticle-sealing ceramic-coated barrel
• Temperature: heats to 185°C in 30 seconds
• Cable length: 2.7m with swivel functionality
• Features: ergonomic lightweight design, built-in safety stand, heat protective glove and automatic sleep mode after 60 minutes

Treat your locks to the nourishing Glaze Drops to transform lacklustre strands. Infused with wild rose oil, it has an instant softening and smoothing effect to combat flyaways and leaves hair with a healthy shine. A little goes a long way.

To minimise brassy tones and bring needed moisture back to fragile bleached hair, look to Olaplex’s bond-repairing Shampoo.

Why it’s Vogue-approved: A great option for a light refresh, this uses tapioca starch to absorb oil. There’s no white chalkiness and hair is left gently volumised with a light veil of fragrance – a great product for pre-styling, as well as refreshing hair.

Ingredients: tapioca starch

As hairstylist to some of Hollywood’s biggest stars, Jen Atkin has the recipe for great hair down to a science. Case in point: her formula for flake-free tresses, which calls on salicylic acid and gentle surfactants to clarify strands and scalp.