{"id":5201,"date":"2025-10-07T23:24:05","date_gmt":"2025-10-07T23:24:05","guid":{"rendered":"https:\/\/thegloss.online\/?p=5201"},"modified":"2025-10-07T23:24:05","modified_gmt":"2025-10-07T23:24:05","slug":"im-vogues-beauty-shopping-expert-and-this-is-what-im-buying-this-amazon-prime-day-2025","status":"publish","type":"post","link":"https:\/\/thegloss.online\/?p=5201","title":{"rendered":"I’m Vogue’s Beauty Shopping Expert And This Is What I’m Buying This Amazon Prime Day 2025"},"content":{"rendered":"

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Amazon has three major sales events before it even gets to Black Friday. It kicks off the calendar year with March\u2019s Spring Sale, a precursor to its flagship Prime Day event that typically takes place in July.<\/p>\n

Then you have October\u2019s Prime Big Deal Days, which, for 2025, is taking place across October 7 and 8 for 48 hours of discounts. During this time, the online giant cuts the prices of each category in its behemoth offering, from tech to books, but the most noteworthy are the Prime Day beauty deals.<\/p>\n

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Vogue<\/em>\u2019s top pick of beauty deals at a glance:<\/h2>\n
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Best retinol eye cream on sale for Amazon Prime 2025<\/span><\/p>\n

Medik8 Crystal Retinal 3 Ceramide Eye Cream<\/p>\n

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Best SPF on sale for Amazon Prime 2025<\/span><\/p>\n

Purito Daily Soft Touch Sunscreen SPF50+ PA++++<\/p>\n

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Best purple shampoo on sale for Amazon Prime 2025<\/span><\/p>\n

Olaplex No. 4P Blonde Enhancer Toning Shampoo<\/p>\n

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Over the last few years, Amazon has been making a quiet play for beauty retail dominance. It has been adding some of the most buzzy labels, brand by brand, to expand its offering beyond the sea of budget buys. That is not to say that the likes of Maybelline, Garnier and Schwarzkopf don\u2019t have some real gems \u2013 particularly mascara, micellar water and hair dye respectively, which are bestsellers.<\/p>\n

But there is a luxury edit too. Some of the most sought-after labels can be found on Amazon, and what\u2019s more, they\u2019re discounted during the Prime Big Deal Days. Think Olaplex, Kerastase, Clarins, Kiehl\u2019s, Elemis, Kate Somerville, Dermalogica, Dyson, Shark, GHD and more.<\/p>\n

On the lower end of the price spectrum but with the same efficacy, The Ordinary, CeraVe and the viral TikTok sensation Sol de Janeiro should be on your radar.<\/p>\n

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In this article:<\/p>\n