{"id":4638,"date":"2025-09-30T08:28:39","date_gmt":"2025-09-30T08:28:39","guid":{"rendered":"https:\/\/thegloss.online\/?p=4638"},"modified":"2025-09-30T08:28:39","modified_gmt":"2025-09-30T08:28:39","slug":"style-edit-max-mara-is-inspired-by-rococo-and-sportmax-by-restoration-for-spring-summer-2026","status":"publish","type":"post","link":"https:\/\/thegloss.online\/?p=4638","title":{"rendered":"Style Edit: Max Mara is inspired by rococo, and Sportmax by restoration, for spring\/summer 2026"},"content":{"rendered":"

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Max Mara and Sportmax each explore lightness and femininity in their spring\/summer 2026 collections \u2013 albeit with divergent sources of inspiration and contrasting approaches to detailing. While Max Mara delves into the opulence and rebellious spirit of rococo, Sportmax channels a contemporary fluidity grounded in urban practicality and outward motion.<\/p>\n

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Maude Apatow at the Max Mara show in Milan. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n
The collections were unveiled at the brand\u2019s spring\/summer 2026 shows at Milan Fashion Week earlier this month<\/span>. In attendance at the Max Mara show was actress Maude Apatow, who is the 20th recipient of the annual WIF Max Mara Face of the Future Award.<\/div>\n

Whimsical elegance<\/strong><\/h3>\n
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\"Max<\/div>
Max Mara at Milan Fashion Week. Photo: EPA<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Drawing inspiration from rococo and that era\u2019s queenly muse and champion, Madame de Pompadour, Max Mara\u2019s Rococo Modern line reimagines 18th century aesthetics through a modern prism. The collection is anchored in contrasts, revealing sparse, structured silhouettes that occasionally break into grand flourishes.<\/p>\n

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Shoulder embellishments that resemble blooms or bird plumage in the Max Mara collection. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

A trench coat reveals meticulously folded shoulder embellishments that are reminiscent of gilded foliage or bird plumage, while pencil skirts feature organza crests suggestive of regal aquatic creatures. The use of organza extends to skirts composed of hundreds of cut and folded pieces, conjuring the petals of an exotic bloom or the fronds of an anemone.<\/p>\n

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\"Belts<\/div>
Belts in the Max Mara spring\/summer 2026 collection. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

The palette is ethereal and muted, channelling the impalpable tones so beloved by Madame de Pompadour herself. Black elastic belts and harnesslike straps provide a counterpoint to airy fabrics and whimsical shapes, while impeccably tailored jackets paired with low-slung trousers ground the line firmly in the present. This dialogue between playful elegance and structural precision reflects rococo\u2019s spirit of ultimate individualism, likened by author Novala Takemoto to the rebellious energy of punk rock and anarchism.<\/p>\n

Fluid architecture<\/strong><\/h3>\n
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Fluid fabrics dominate the Sportmax collection. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Max Mara and Sportmax each explore lightness and femininity in their spring\/summer 2026 collections \u2013 albeit with divergent sources of inspiration and contrasting approaches to detailing. While Max Mara delves into the opulence and rebellious spirit of rococo, Sportmax channels a contemporary fluidity grounded in urban practicality and outward motion. Maude Apatow at the Max<\/p>\n","protected":false},"author":1,"featured_media":4639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[671,964,963,770,967,965,966,275,78],"class_list":{"0":"post-4638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-style","8":"tag-edit","9":"tag-inspired","10":"tag-mara","11":"tag-max","12":"tag-restoration","13":"tag-rococo","14":"tag-sportmax","15":"tag-springsummer","16":"tag-style"},"_links":{"self":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/posts\/4638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4638"}],"version-history":[{"count":0,"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/posts\/4638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/media\/4639"}],"wp:attachment":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}