{"id":4626,"date":"2025-09-30T05:28:07","date_gmt":"2025-09-30T05:28:07","guid":{"rendered":"https:\/\/thegloss.online\/?p=4626"},"modified":"2025-09-30T05:28:07","modified_gmt":"2025-09-30T05:28:07","slug":"brooklyn-and-nicola-peltz-beckham-are-express-icons-of-style","status":"publish","type":"post","link":"https:\/\/thegloss.online\/?p=4626","title":{"rendered":"Brooklyn and Nicola Peltz Beckham Are Express\u2019 ‘Icons of Style’"},"content":{"rendered":"

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\n\tBrooklyn and Nicola Peltz Beckham are the faces of Express\u2019 new \u201cIcons of Style\u201d campaign, a project that marks the brand\u2019s 45th anniversary and showcases its fall and holiday 2025 collections. The initiative revisits some of the retailer\u2019s most recognizable styles, updating them for the next generation of shoppers, according to the brand. <\/p>\n

\n\tShot by the Morelli Brothers at Milk Studios in Los Angeles, the campaign features Brooklyn and Nicola as a couple rooted in fashion and culture. They married in 2022 and have since become regulars in front of the camera together. <\/p>\n

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\t\t\t\t\tBrooklyn\u00a0and\u00a0Nicola Peltz Beckham<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cWhen I think of iconic style, it\u2019s not just about the clothes, it\u2019s about the way they make you feel. For me, fashion has always been a form of self-expression. That\u2019s why I connected with the brand and the campaign, because when clothes make you feel confident, that\u2019s always the best look,\u201d Nicola Peltz Beckham said in a statement. \u201cThe moment I put on the faux leather pants at the campaign shoot, I knew this would be the perfect collaboration.\u201d<\/p>\n

\n\tFor this project, the two were photographed in looks that span polished suiting, sequined statement pieces and everyday items. <\/p>\n

\n\t\u201cGreat style should feel effortless. Express clothes are sharp, modern and easy to wear \u2014 and that\u2019s what drew me to this collaboration,\u201d Brooklyn said. \u201cI would describe my style as modern, so I really gravitated toward the black and white plaid topcoat. It\u2019s current and cool yet still classic.\u201d<\/p>\n

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\t\t\t\t\t\t\"Nicola<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tNicola Peltz Beckham<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tIt is not the first time the pair has fronted a fashion campaign together. Earlier in 2025, Brooklyn and Nicola appeared in Moncler\u2019s pre-fall collection rollout, lending their visibility to the luxury brand\u2019s sharp outerwear and transitional designs. <\/p>\n

\n\tFor Express, the decision to feature the Beckhams during the holiday season underscores the brand\u2019s emphasis on approachability while tapping into the cultural cachet of one of the most widely covered young couples in fashion today.<\/p>\n

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\t\t\t\t\t\t\"Brooklyn\u00a0and\u00a0Nicola<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tBrooklyn\u00a0and\u00a0Nicola Peltz Beckham<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cExpress is always right for right now, and Brooklyn and Nicola are the \u2018It\u2019 couple of the moment,\u201d said Greg Scott, chief executive officer of Express, via statement. \u201cThey\u2019re confident, effortless and iconic \u2014 both together and on their own. With \u2018Icons of Style,\u2019 we\u2019re reinventing Express for a new generation in a way that feels bold, relevant and true to our heritage.\u201d<\/p>\n

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\t\t\t\t\t\t\"Brooklyn\u00a0and\u00a0Nicola<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tBrooklyn\u00a0and\u00a0Nicola Peltz Beckham<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tThe \u201cIcons of Style\u201d campaign also builds on Express\u2019 \u201cDress to Express\u201d platform, which centers personal style as part of the company\u2019s broader cultural positioning. The campaign will be available across Express channels, including its website, stores, email, social media, paid advertising and streaming video. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Brooklyn and Nicola Peltz Beckham are the faces of Express\u2019 new \u201cIcons of Style\u201d campaign, a project that marks the brand\u2019s 45th anniversary and showcases its fall and holiday 2025 collections. The initiative revisits some of the retailer\u2019s most recognizable styles, updating them for the next generation of shoppers, according to the brand. Shot by<\/p>\n","protected":false},"author":1,"featured_media":4627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[934,931,935,700,932,933,78],"class_list":["post-4626","post","type-post","status-publish","format-standard","has-post-thumbnail","category-style","tag-beckham","tag-brooklyn","tag-express","tag-icons","tag-nicola","tag-peltz","tag-style"],"_links":{"self":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/posts\/4626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4626"}],"version-history":[{"count":0,"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/posts\/4626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=\/wp\/v2\/media\/4627"}],"wp:attachment":[{"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thegloss.online\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}